BY Ron Gibori

What a 100-year-old shoe-shiner can teach you about Bitcoin

Shoe-shiners and discount barbers taught me more about bitcoin than a thousand economists. Recently, I went to my usual barbershop. I was chatting with my barber

BY Ron Gibori

What's the Future for Advertising Agencies?

Agencies are stuck doing more work for shrinking hourly rates because too often, they don’t know how to quantify the results they deliver in a

BY Ron Gibori

The Best Ways to do Content Marketing

Social media is about storytelling through content. Storytelling is about building a long-term brand narrative—AN EPIC—rather than a series of unrelated short-term tactics. Specialize

BY Ron Gibori

7 Companies That Didn’t Invent Their Industry, But Ended Up Owning It

HUFFINGTON POST FEATURE When you think of watching movies at home, you think of Netflix. When you think of buying music, you think of iTunes. When

BY Ron Gibori

INC MAGAZINE FEATURE: “3 Hot Marketing Tips That Can Light A Fire Under Your Startup”

Here at Idea Booth, our Copywriter and Marketing Strategist, Cole Mather, is referred to as our “internal Influencer.” Starting almost two and a half years ago