Here at Idea Booth, our Copywriter and Marketing Strategist, Cole Mather, is referred to as our “internal Influencer.” Starting almost two and a half years ago as an intern, Cole became interested in Influencer Marketing and decided that the best way to test his theory on its value in a brand’s marketing mix would be for him to become an influencer himself.
Since then, Cole has amassed almost 20,000 Instagram followers and has become one of the most recognized and Top Writers on Quora. His articles have received over 4,000,000 views and have been featured in nationally recognized publications such as Forbes, Fortune, The Huffington Post, TIME, Business Insider, and Inc Magazine. Cole has used his influence to work with well-known brands in the health and fitness space, posting on behalf of Udi’s Gluten Free, Myology, Cellucor, and Labrada Nutrition.
Seeing the tremendous value an Influencer can offer a brand, Influencer Marketing is now a core component of the digital strategies we suggest to our clients. We know that in a world of saturated advertising and over-branded messaging, collaborating with Influencers can give brands the ability to not only reach new audiences but give their message a human touch.
In this article by Cole, he shares three marketing tips that are Idea Booth standards: What’s your Reason to Believe? / Quality over Quantity / If you can’t measure it, don’t do it! This article originally appeared on Quora, but was picked up and republished by Inc Magazine.
To read the article, click here.